Ace Identity Standards
Supporting Words & Elements
Current approved supporting words include the following:
Logo Guidelines |
Retailer Use |
| Ace Hardware | Ace Hardware |
| Ace Hardware Corporation | Ace Best Buys |
| Ace Best Buys | Ace Commercial/Industrial |
| Ace Best Brand | Ace Contractor Center |
| Ace Commercial/Industrial | Ace Home Center |
| Ace Contractor Center | Ace International |
| Ace Is The Place | Ace Is The Place |
| Ace Lawn & Garden | Ace Lumber and Building Materials |
| Ace LBM | Ace Lumber and Building Supply |
| Ace Paint | Ace Rental Place |
| Ace Team | Ace Team |
| Ace Tools | <city name> Ace |
| <family name> Ace | |
The phrase “Ace is the Place” may also be followed by “For Me,” “For Quality,” “With the Helpful Hardware Folks” and various other appropriate wording. The logo mark and supporting words must always be used together and in relation to one another as indicated in this guide. Any exceptions to this rule must be approved by communications@acehardware.com. |
All approved supporting words must use required font style, size and color and need to be spaced at least 1X from logo. Any exceptions to this rule must be approved by communications@acehardware.com.
(The exception is when the supporting words “Lumber and Building Materials” are used. Then the first initial is 2X high). The supporting words have a slant of 12 degrees to the right of vertical.