Ace Identity Standards

Substituting Logo & Type

+Ace Logo

• Marks & Registration
• Mark Usage Limitations
• Design Grid & Clear Space
• Corporate Signature Elements
• Substituting Logo & Type
• Supporting Words & Elements
• General Usage Guidelines
• Color Specifications
• Fonts
• Co-Branding
• Sub-Brands
• Download Logos

The Ace logo may never be substituted with other logotype or image.
The logotype is a graphical element and must be used as such whenever the logo is required.

The Ace logo should never be used as part of a phrase or sentence.
Within the body of the letter or presentation, use the word “Ace” in the exact same font as the surrounding words. When using the word “Ace” in type, the “A” should be capitalized, with the “ce” lower case. The word Ace should never appear in all caps (ie: ACE).

Logo Guidelines

DON'T		DO
	■ The letters of supporting words are never stacked or placed above the logo.
	■ The spacing between the logo mark and supporting words must always be consistent. The spacing between the letters of the supporting words must never be changed.
	■ The supporting words must never be placed at an angle in relation to the logo. The proportion of supporting words to logo must never be changed.

©2006 Ace Hardware Corporation | Contact | Historical Logos | Download PDF
It is important to maintain the integrity of the Ace logo and corporate identity when using the Ace logo. Questions about the material or deviations from these guidelines presented must be directed to the communications@acehardware.com for review.