Ace Identity Standards

■ The Ace logo should never be re-drawn, re-spaced or altered in any way. It should always appear in its pure form and never be used as part of any other symbol or logo type.

■ All logos must have the registration symbol – ® – on the lower right hand side. (The only exception to this is exterior and permanent interior signage.

■ When reproducing the Ace logo, use only camera-ready or electronically created artwork provided by Ace.

■ The logo may never be used as a substitute for the word “Ace” within a body of text or within a headline.

■ The letter “A” from the Ace logo should never be used alone. The only exception to this is the use of the “repeating A” background on Ace label packaging.

■ The Ace logo should never be personified or placed in scenarios (like celebrating or talking) or depicted wearing clothing or costumed (like a Santa hat or an Ace “red vest”).

■ Dimensional or animated versions of the Ace logo can only be used if they have been produced and approved by Ace. Any supplier is prohibited from taking creative liberties to change or alter any of Ace's trademarked or service marked logos. This includes changing or altering electronic Adobe Photoshop and/or Illustrator software files in any way, including adding bevels, ghosts, outlines, shadows, glows or other graphic elements. Failure to comply with these standards may result in having to reprint or reproduce pieces which inappropriately use the Ace logo or other Ace marks.