Ace Identity Standards
Fonts
Typography is an important component in Ace’s identity system and the consistent use of typeface is essential to creating a recognizable look for Ace in all communications.
Helvetica Black Oblique is the only approved typeface for appropriate supportive wording. It was chosen for its simplicity, readability and timeless qualities. Because of the differences in Helvetica typefaces by various manufacturers, be sure to match the typeface with the approved samples shown in this guide.
