Ace Identity Standards
Design Grid & Clear Space
Design Grid
The design of the Ace logo has been very carefully developed using a grid system to ensure consistent proportions. Manipulating or changing the appearance of the Ace logo in any way diminishes the integrity and recognition of the logo, and undermines Ace’s protection against trademark violations.
The following illustration clearly details the spacing requirements established for the current Ace logo. In the word Ace, the positions of the letters to each other are constant, and the relationship never changes. The prong width of the letter E, labeled 1X, provides the measurement used to proportion the logo. The distinctive A is 1X taller than the C.
Clear Space
To maintain its visual integrity, the Ace logo must never appear to be crowded by other elements, therefore the use of clear space is essential. No element of copy or illustration other than approved supporting words should be allowed to touch or intersect the logo or violate the interior of the logo. Clear space around the logo should always equal at least 2X on all sides.