Ace Identity Standards
Color Specifications
Ace’s bright red color is a clearly identifiable part of the logo. As such, the corporate logo mark should appear in “Ace red” whenever possible, which is PMS 186 (formerly PMS 485). When the use of red is not possible, the only other colors that may be used for the Ace logo are black or white.
In all four-color printing, the Ace logo should be used in Ace red. When used with colors other than Ace red, the signature should be reversed out of the color in white. In cases where only black can be used, the logo should appear in black (rather than in white). If the sole color is not black (ie: green), the Ace logo should be reversed out (in white).
When working with outside vendors or printers, be sure to provide a color sample to ensure exact color matching of “Ace red.”
The appearance of the color you apply will vary depending upon the paper stocks and materials used. For a perfect color match use color chips provided by Ace. Contact Retail Development at 630-990-6198 or e-mail communications@acehardware.com to obtain chips.
Media Applications
This chart provides recommended use of the Ace logo based on specific reproduction methods. Note: Ace logo can be red, black or white.
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| Four-color process printing | ■ |
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| Two-color printing | ■ |
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| One-color printing | ■ |
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| Electronic media | ■ |
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| Television Advertising | ■ |
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| Billboards, Signs, Posters & Banners | ■ |
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| Embroidery | ■ |
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| Silk-screen | ■ |
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| Embossing / Debossing / Etching / Engraving | ■ |
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| Two-color printing | ■ |