Ace Identity Standards

Co-Branding with Corporate Partners

+Ace Logo

• Marks & Registration
• Mark Usage Limitations
• Design Grid & Clear Space
• Corporate Signature Elements
• Substituting Logo & Type
• Supporting Words & Elements
• General Usage Guidelines
• Color Specifications
• Fonts
• Co-Branding
• Sub-Brands
• Download Logos

When using the Ace logo with corporate partners, one of three proportionate sizes is allowed. In comparing the size of the Ace logo to other logos, the height of the Ace logo is measured by the height of the “E” in Ace.

	■ When Ace is the dominant logo, it should be at least 125% the size of the partner logo.
	■ When equal size is allowed, then the height of the partner logo should equal the height of the “E” in Ace.
	■ When the partner logo is required to be larger, the Ace logo should be no smaller than 75 percent of the size of the partner logo.

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It is important to maintain the integrity of the Ace logo and corporate identity when using the Ace logo. Questions about the material or deviations from these guidelines presented must be directed to the communications@acehardware.com for review.