Ace Identity Standards

Historical Logos

+Ace Logo

• Marks & Registration
• Mark Usage Limitations
• Design Grid & Clear Space
• Corporate Signature Elements
• Substituting Logo & Type
• Supporting Words & Elements
• General Usage Guidelines
• Color Specifications
• Fonts
• Co-Branding
• Sub-Brands
• Download Logos

Since Ace’s founding in 1924, the corporation’s logo has evolved and changed over the years. The present day logo was officially adopted in 1987. This widely recognized logo is strong, yet simple, offering legibility and impact.

Previous versions of the Ace logo should only be used in a historical context, for example highlighting Ace’s logo development through the years or to signify a specific period in Ace’s history. Any new materials developed should always utilize the newest version of the Ace logo.

©2006 Ace Hardware Corporation | Contact | Historical Logos | Download PDF
It is important to maintain the integrity of the Ace logo and corporate identity when using the Ace logo. Questions about the material or deviations from these guidelines presented must be directed to the communications@acehardware.com for review.